Evernote's Journey: From Note-Taking Giant to Strategic Adjustments

In recent years, Evernote has undergone significant changes in its business strategy and product offerings. The company, once considered the king of note-taking apps, expanded its reach by introducing new features and partnerships. However, this expansion led to some criticisms that it had become too diversified, rather than focusing on improving its core product.

One notable move was the shutting down of Evernote Food in 2015, a decision that surprised many users. The company also raised prices for some of its premium services and implemented a new privacy policy, which was quickly met with backlash from users. As a result, the company reversed this decision and made changes to its pricing model.

Despite these setbacks, Evernote continued to innovate and explore new areas of growth. In 2015, it launched a food-specific app and introduced a range of merchandise, including desk accessories and clothing. The company also partnered with Moleskine to produce paper notebooks that could be easily scanned and tagged using stickers, seamlessly integrating into the Evernote ecosystem.

This move allowed Evernote to expand its reach into new markets and capitalize on the popularity of its core product. As CEO Ian Small told Engadget, 'As a company, we had invented the personal productivity category.' With its ability to adapt to changing user needs and preferences, Evernote has established itself as an essential tool for individuals across various platforms.

The Android app in particular has seen significant updates, with the introduction of features such as select multiple tags, allowing users to quickly categorize and organize their notes. This feature has been a game-changer for many users, enabling them to efficiently manage their digital notes and stay on top of tasks.

Evernote's journey serves as a reminder that even successful companies must be willing to adapt and evolve in order to remain competitive. By making strategic adjustments and staying true to its core values, Evernote has solidified its position as one of the leading productivity tools available today.

Evernote android select multiple tags